The Argentina Football Association (AFA), the regulatory body for soccer of Argentina, has roped in crypto trading platform Bybit as the global sponsor of all of Argentina’s national teams. Argentina has qualified for the 2022 FIFA World Cup in Qatar, and the two-year sponsorship cooperation begins a year before the tournament.
Bybit’s logo will be visible on all training clothing for the duration of the arrangement, as well as throughout the AFA’s numerous other properties, as the firm seeks to enhance its presence in the Latin American market.
AFA’s commercial and marketing manager Leandro Petersen said that including the brand name in the jersey of the team is quite vital. They have implemented a global commercial and brand expansion plan, establishing crucial areas where AFA doesn’t have a presence, creating various business units to boost AFA’s income, and introducing new digital goods for fans all over the world in recent years.
Ben Zhou, Bybit’s CEO, said that they are quite excited about the sponsorship deal with the leading soccer team Argentina. La Albiceleste is not limited to similar colors to Bybit’s yellow and black but represents unwavering enthusiasm and boundless imagination, which are values the firm wants to encourage and celebrate. Working with the AFA has been one of the most straightforward decisions taken.
Socios.com earned the naming rights from AFA as a crypto fan token partner for a one-year arrangement that will see the Torneo Socios.com rebranded. By introducing Argentina’s national team Fan Token in June, Socios.com broke its earlier records, doubling users count on the app and prompting a decision to release an additional batch of tokens.
Commercial and Marketing Manager of AFA, Leandro Peterson said, they implemented a global commercial and brand expansion plan, including entering into strategic regions having no presence of AFA, creating new business units that will push AFA’s income, and introducing new digital goods for fans all over the world. As a result, AFA joined hands with new business partners, including well-known companies that are now with the AFA sponsorship network. Bybit, a global brand, places a strong emphasis on technology and strives to expand globally, just like the partnership does.